We were all affected when COVID-19 struck the nation, but the Asian American community felt its effects even harder. As advertisers, we have a responsibility to at least try to offer more help than harm with our messaging in order to make a difference for everyone around us. We teamed up with community leaders, celebrities, and influencers to launch the #WashTheHate campaign to bring awareness to violence against Asian Americans and promote solidarity across all communities during this pandemic.
